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From brainstorm to bench
faster than ever before

Search for ingredients and turn benchmarks into starting formulas—powered by AI

From brainstorm to bench
faster than ever before

Search for ingredients and turn benchmarks into starting formulas—powered by AI

From brainstorm to bench faster than ever before

Search for ingredients and turn benchmarks into starting formulas —powered by AI

Trusted by formulators

Trusted by formulators

Trusted by formulators

What People Are Saying About Us

What People Are Saying About Us

What People Are Saying About Us

What People Are Saying About Us

Potion is becoming a trusted addition to formulators’ toolkits

Potion is becoming a trusted addition to formulators’ toolkits

Potion is becoming a trusted addition to formulators’ toolkits

Potion is becoming a trusted addition to formulators’ toolkits

Formulators save time and innovate quicker with Potion.

Formulators save time and innovate quicker with Potion.

Formulators save time and innovate quicker with Potion.

Formulators save time and innovate quicker with Potion.

Jennifer Cookson

Arcaea

Ingredient research and competitive analysis that used to take me hours, Potion takes care of in a matter of minutes.

Ingredient research and competitive analysis that used to take me hours, Potion takes care of in a matter of minutes.

Luciana Coutinho

Luciana Coutinho

Luluble

Potion is now the first place I go when I receive 

a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.

Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.

Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.

Emma Sobel

Function of Beauty

Potion will open your eyes to the cosmetic formulation world. I can get context on how ingredients are being used and quickly create my own starter formulas.

Aubri Thompson

Rebrand Skincare

I'm able to discover ingredients that meet my criteria, faster. Finding ingredients I can use that I haven't heard about before—that is success for me.

From brainstorm to bench
faster than ever before

Search for ingredients and turn benchmarks 

into starting formulas—powered by AI

From brainstorm to bench
faster than ever before

Search for ingredients and turn benchmarks 

into starting formulas—powered by AI

AI-Powered Search

AI-Powered Search

AI-Powered Search

AI-Powered Search

Find the best ingredients faster, by typing in exactly what you need

Find the best ingredients faster, by typing in exactly what you need

Find the best ingredients faster, by typing in exactly what you need

Find the best ingredients faster, by typing in exactly what you need

Search how you think—in natural language.

Search how you think—in natural language.

Search how you think—in natural language.

Search how you think—in natural language.

Reverse Engineer

Reverse Engineer

Reverse Engineer

Go from benchmark to starter formula at the speed of light

Go from benchmark to starter formula at the speed of light

Go from benchmark to starter formula at the speed of light

Go from benchmark to starter formula at the speed of light

Enter your INCI list. We’ll find the matching raw materials and blends from our database—the largest index of trade names on the market.

Enter your INCI list. We’ll find the matching raw materials and blends from our database—the largest index of trade names on the market.

Enter your INCI list. We’ll find the matching raw materials and blends from our database—the largest index of trade names on the market.

Enter your INCI list. We’ll find the matching raw materials and blends from our database—the largest index of trade names on the market.

Reverse Engineer

Who Are We?

Who Are We?

Who Are We?

Who Are We?

Potion is building the future of formulation

Potion is building the future of formulation

Potion is building the future of formulation

Potion is building the
future of formulation

We are an AI company based in San Francisco, California. We create tools to help formulators spend less time on the repetitive and mundane, and more time innovating. Potion's technologies are globally patented.

We are an AI company based in San Francisco, California. We create tools to help formulators spend less time on the repetitive and mundane, and more time innovating. Potion's technologies are globally patented.

We are an AI company based in San Francisco, California. We create tools to help formulators spend less time on the repetitive and mundane, and more time innovating. Potion's technologies are globally patented.

We are an AI company based in San Francisco, California. We create tools to help formulators spend less time on the repetitive and mundane, and more time innovating. Potion's technologies are globally patented.

Trusted by formulators