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Potion AI

AI-powered platform for the beauty industry

Think it, create it—with AI-native software for ingredient management, formulation, and compliance

Join for free

Request a demo

Potion AI

AI-powered platform for the beauty industry

Think it, create it—with AI-native software for ingredient management, formulation, and compliance

Join for free

Request a demo

Potion AI

AI-powered platform for the beauty industry

Think it, create it—with AI-native software for ingredient management, formulation, and compliance

Join for free

Request a demo

Testimonials

What our users say

Potion has transformed the speed at which I can run compliance checks.
Javier Aravena
Goodier Cosmetics
I'm able to discover ingredients that meet my criteria, faster. Finding ingredients I can use that I haven't heard about before—that is success for me.
Aubri Thompson
Rebrand Skincare
Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.
Luciana Coutinho
Luluble

This is the platform of the future.
Tariq Hasan
RNA Corporation
Potion will open your eyes to the cosmetic formulation world. I can get context on how ingredients are being used and quickly create my own starter formulas.
Emma Sobel
Olaplex
Potion is incredibly well developed, packed with relevant information and beautifully done!
Márcia Pinto
THG Labs

Free discovery platform

Try our discovery platform for free

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Search engine

Search in natural language across a database of more than 80,000 raw materials

Reverse engineering

Paste a benchmark INCI list and watch our AI generate a starting formula with trade names and concentrations

Premium (paid) offerings

Reach out about our premium
'private cloud' offerings

Request a demo

Ingredient Vault

A first-of-its-kind ingredient library

Upload, store, and bring to life thousands of ingredient documents using powerful AI

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Formulation

Generative AI for formulation

A best-in-class formulation workspace with the industry's first co-pilot

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Compliance

Agentic AI compliance

Free your team from mundane, routine tasks, so that they can focus on what matters — strategy, advice, and judgment

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Built with security and privacy first.
Protect your proprietary data and IP in a secure space.

SOC 2 Type II Certified

Potion is SOC 2 Type II certified, the gold standard for enterprise software security and compliance

Secure data encryption

Ensure your data’s safety with top-tier encryption

Clear data ownership

Your data is owned, viewed, and used only by you

AI-ready private workspace

Leverage your ingredient and formulation data at any time to power your own AI models

Testimonials

What our users say

Potion has transformed the speed at which I can run compliance checks.
Javier Aravena
Goodier Cosmetics
I'm able to discover ingredients that meet my criteria, faster. Finding ingredients I can use that I haven't heard about before—that is success for me.
Aubri Thompson
Rebrand Skincare
Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.
Luciana Coutinho
Luluble

This is the platform of the future.
Tariq Hasan
RNA Corporation
Potion will open your eyes to the cosmetic formulation world. I can get context on how ingredients are being used and quickly create my own starter formulas.
Emma Sobel
Olaplex
Potion is incredibly well developed, packed with relevant information and beautifully done!
Márcia Pinto
THG Labs

Potion is an incredible tool that brings real value to cosmetic chemists, helping us find exactly what we need with precision and ease.
Nellie Self
Herrco Cosmetics
Every cosmetic formulator should have Potion in their arsenal. It makes reverse engineering and product searches faster and efficient. The interface is easy to navigate as well. I highly recommend it!
Candace Norton
Much Love Cosmetic Labs
Ingredient research and competitive analysis that used to take me hours, Potion takes care of in a matter of minutes.
Jennifer Cookson
Evolv R&D